Sustainable materials

Natural dye processes

Mineral dye & plant dye
Undyed

Durable Denim

Dry Indigo®
Dry Black®

Organic cotton

Organic cotton is grown in a resource-friendly way and is also comfortable to wear: the fabric is very soft, breathable, friendly on the skin and durable.

Why is organic cotton more environmentally friendly than conventional cotton?

No genetically engineered seeds
No pesticides or artificial fertilisers Instead ↪ natural fertilisers are used including manure and compost

↪ As a result, the soil can store more water, leading to a 91% decrease in water consumption.

Linen

Linen, also known as flax, is made from the bast fibres of the “common flax” plant. Linen fibres are very breathable and can absorb a lot of moisture, making linen clothing especially comfortable in summer.

Why is linen environmentally friendly?

Little water consumption
No herbicides or pesticides
Biodegradable

Hemp

Hemp fibres are bundles of bast fibre that come from the stem of the fast-growing hemp plant. Hemp, like linen, belongs to the bast fibre family. As a textile fibre, hemp is one of the most versatile natural fibres there is and boasts a great many beneficial characteristics. Hemp fabric is breathable, does not lose its shape easily and promises top comfort both in summer and winter thanks to its outstanding thermal properties.

Why is hemp environmentally friendly?

Biodegradable
Fast-growing raw material with little water requirements
No herbicides, pesticides or artificial fertilisers required

TENCEL™ Lyocell

Lyocell is produced under the brand name TENCEL™ Lyocell by the Austrian company Lenzing AG and is a particularly sustainable cellulose fibre obtained from eucalyptus.

Why is TENCEL™ Lyocell environmentally friendly?

Compostable and biodegradable
No artificial irrigation or fertilisation of the natural eucalyptus required
Produced in an environmentally friendly production process with FSC^® certification
Recycling of process water and 99% of the solvent

How is TENCEL™ Lyocell getting produced?

Do you know how eucalyptus wood is converted into fibres and ultimately into clothing? Here is a brief explanation: the production process starts with cutting the eucalyptus wood into pieces. These are then soaked to dissolve the pulp. The resulting mass is mixed with water and non-toxic solvents to form a pulp. This is getting heated to remove the water from the pulp. This dissolves the cellulose and creates a solution that still needs to be filtered and pressed. Finally, the natural fibres are produced in a spinning bath. In the course of this process, the process water is getting recycled so that 99% of the solvent can be returned to the production cycle and can be reused.

TENCEL™ Modal

TENCEL^TM Modal fibres are obtained from naturally growing beechwood from European forests. Thanks to the Eco Soft technology from Lenzing AG, which is a chlorine-free bleaching process, the resulting fabric is especially soft, breathable and comfortable on the skin.

Why is TENCEL^TM Modal environmentally friendly?

Compostable and biodegradable
Environmentally friendly, FSC^®-certified production process
Complete integration in the environmental cycle of nature

LENZING™ ECOVERO™ Viscose

LENZING™ ECOVERO™ Viscose, also made by the Austrian company Lenzing AG, is considered to be the most ecological and cleanest viscose there is. This innovative fibre made of wood and wood pulp is made in an ecological production process and is also very comfortable: the material is soft, breathable and friendly on the skin.

Why is LENZING™ ECOVERO™ Viscose environmentally friendly?

FSC^®- and PEFC™-certified, controlled and sustainable wood and wood pulp sources
Significantly less use of water and fossil fuels
Water and chemicals are recycled
Compared to generic viscose, water usage and emissions are reduced by 50%

Organic wool

Organic wool refers to the renewable raw material wool. It is biodegradable and complies with guidelines of ecological animal husbandry in its production, meaning it has a positive effect on the environmental balance. Furthermore, wool is very comfortable and boasts numerous other advantages: it is warming or cooling depending on the temperature, it is breathable, stretchy and flexible.

Why is ecological animal husbandry more environmentally friendly?

No use of pesticides
Promoting animal welfare (no mulesing or injuries during shearing)
Traceability right back to the breeder
No harmful chemicals

Real Grade Leather

Real Grade Leather is a high-quality lamb nappa leather from New Zealand. It is ensured that all production methods across the entire production chain are responsible and sustainable with consideration to ecological and social aspects. It starts with ethical sourcing on farms and continues on through all processes.

Why is Real Grade Leather more sustainable than conventional leather?

Consideration of animal welfare
Compliance with social working conditions
Traceability
Consideration of ecological principles
Chrome-free tanning

Recycled polyester

The recycling plastics such as polyester to create usable materials is becoming more and more important for humans and the environment. For example, PET from plastic bottles is used to produce recycled polyester. For this, the PET is first cleaned, then shredded and turned into polyester fibres.

The benefits of recycled polyester:

Reduction of raw material consumption
Less waste
Durable, stretchy and robust

Natural dye processes

Nature coloured: Mineral dye & plant dye

Natural colours are back: mineral dye and plant dye are sustainable dye processes with colours from nature. For this, natural colour pigments are obtained from minerals such as sand, flint or red ochre. However, colours from plants such as lavender, olives, walnuts or pomegranates can also be used for natural dye processes. These are not grown specifically for this purpose, but are taken as a by-product from the food industry. The dyes create subtly faded effects that make every piece unique.

Undyed

With “undyed fashion”, the use of dyeing chemicals is completely avoided. Undyed fashion has since even become a trend in its own right: it combines the natural beauty of the material in white and ecru tones with sustainable appeal.

Why is undyed fashion eco-friendly?

No use of chemicals which may be harmful to the environment and health
Large water savings
No water contamination through the dyeing process

Durable Denim

The good old blue jeans are still the best-selling fashion item in the world, but the previous production processes were not very environmentally friendly. One pair of jeans requires about 8,000 litres of water, and most of it is used to irrigate the cotton fields.

However, the innovative Dry Indigo® process makes it possible to produce denim under sustainable circumstances in a resource-saving way. Instead of using aggressive dyeing methods, the yarns are dyed with foam to save water.

Dry Indigo®

The innovative Dry Indigo^® process makes it possible to produce sustainable denim in a resource-friendly way. In contrast to traditional dyeing processes, the yarn is dyed in a water-free foam method.

Why is the Dry Indigo^® process more environmentally friendly than conventional production processes?

No water consumption in the dye process thanks to the use of foam
No waste water
65% less energy consumption and 89% less chemicals used

Dry Black®

The innovative Dry Black® method is similar to the Dry Indigo® process and also meets the necessary requirements for being an eco-friendly, sustainable dyeing process, drastically minimising the effects on the environment.

What makes Dry Black® sustainable in comparison to traditional dye processes?

99% less water consumption
52% less chemicals used
72% energy savings
No waste water

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